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FEBRUARY 2002
Discovery,
ESPN, History Ranked Tops By Cable Subscribers News Networks Achieve Increases
in Latest Beta Survey
In the
latest syndicated Beta Research Cable Subscriber Study:
- Discovery Channel,
ESPN, History Channel, Lifetime and CNN were most often mentioned as
favorite basic cable channels.
- On program quality,
Discovery Channel, History Channel, ESPN, TLC, CNN Weather Channel,
CNN Headline News, and Disney Channel ranked the highest. Food Network,
ESPN Classic, CMT, Hallmark Channel and Speedvision were top-ranked
mid-sized networks.
- Discovery Channel,
History Channel, CNN, The Weather Channel, ESPN and CNN Headline News
were rated most important to enjoyment of cable.
- Food Network, Turner
Classic Movies, WGN and ESPN Classic were the most important mid-sized
networks.
- On several measures,
news networks: CNN, Headline News, MSNBC, Fox News Channel and CNBC
achieved significant increases in comparison to the 2000 survey.
- On the favorite
and importance measures, Discovery Channel has been number one for eight
years in a row. On program quality, Discovery Channel has been number
one basic network for 13 years in a row.
The Beta Research
Cable Subscriber Study -- Evaluation of Basic Cable Networks is a syndicated
telephone survey among a national sample of 1,013 cable subscribers. The
study measures perceptions of 30 major fully distributed networks (69
million of more cable subscribers at time of interviewing) and 15 mid-sized
networks (35 million--68 million cable subscribers at time of interviewing).
The study has been conducted annually since 1989. The study is purchased
by over 40 basic cable networks. Interviews were conducted August 27--September
10 and from September 25--October 12. A majority of 600 interviews were
conducted after the September 11 tragedy.
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Percent
Mentioning Unaided Among Five Favorite Channels
Top-Ranked Basic Channels Among Persons in Systems Carrying Service
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Percent
Rating Quality of Programming 4/5 on 5-Point Scale
Top-Ranked Basic Channels Among Viewers of Service
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MAJOR
NETWORKS
MID-SIZED NETWORKS
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