JUNE 1999

Beta is the First Known Market Research Company to Have a "STAR" Named for It.

In recognition of nearly thirty years of quality and dedicated service to the research community and in accordance with specifications determined by the International Star Registry at 1821 Willow Road, Northfield, Illinois 60093 (1-800-282-3333):

Constellation Ð TRIANGULUM
RA 2h bm 33. 85 SD 30¡ 3' 6.50"
Magnitude MV 10.3
Star # 340403253

has been re-designated BETA.

According to the International Star Registry "This Star will henceforth be known by this name. This name is permanently filed in The Registry's vault in Switzerland and recorded in a book which will be registered in the copyright office of the United States of America."