APRIL 1998

Beta Research conducts several annual syndicated studies that are purchased by cable networks, cable systems (MSOs), satellite dish companies and other media companies. Program Impact Study is purchased by broadcast networks and ad agencies.

CABLE SUBSCRIBER STUDY
Eight different measures for each cable network including unaided recall, awareness, sampling, perceived value, brand differentiation, program quality, importance and perceived viewing. Interest in mid-sized and new emerging networks. Conducted in September.

NON-SUBSCRIBER TO CABLE STUDY
Awareness and interest in established and new networks among cable non-subscribers including persons interested in purchasing a satellite dish. Conducted in March.

PROGRAM IMPACT STUDY
Qualitative ratings for over 100 original cable series and 70 broadcast series. Awareness and future viewing intention for series. Use as programming and ad sales tool. Conducted in April.

CABLE WEB SITE STUDY
Seven different measures for each measured cable web site including usefulness, appearance, clarity, ease of navigation, speed of web site, usefulness of links, and overall site rating. Compare results of your web site(s) to average web site measured. In some cases, clients can compare results to specific competing web sites. Conducted in June.

SMALL DISH OWNER STUDY
Eight different measures for each cable network among small dish owners. Conducted in July.

CABLE OPERATOR STUDY
Interest in carrying specific mid-sized and newer cable networks. Plans for digital tiers and increasing channels. Includes sales leads. Conducted in September.

REINTERVIEW OF CABLE SUBSCRIBERS
Respondents from Beta Cable Subscriber Study are re-interviewed to give adjectives describing each network viewed, use of web site and other questions. Each client can include 23 proprietary custom questions. Conducted in January.

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